Elevating Cybersecurity: The New Era of Network-Native Consumer Security Services for CSPs

In an age where cyber threats are escalating, Communication Service Providers (CSPs) face mounting pressure to fortify protection for their customers.

Furthermore, a 2022 global survey by Coleman Parkes Research found that 68% of CSP consumer customers are more inclined to purchase additional products or services when robust security measures are integrated.

However, traditional client-based endpoint security solutions pose challenges such as low adoption rates and provisioning issues, prompting a need for a paradigm shift.

The Limitations of Client-Based Cybersecurity Solutions

Client-based solutions often present hurdles in terms of deployment, provisioning, and customer satisfaction. With less than 5% of subscribers successfully utilizing these solutions, CSPs encounter minimal benefits and increased costs. The complex provisioning process, coupled with the potential for high customer service calls, deters widespread adoption, and they can even tarnish the CSP brand and reputation.

Network-Native Cybersecurity: A Game-Changer

The emergence of network-native security services signifies a pivotal moment, establishing itself as the gold standard for CSPs. By deploying these solutions directly within the CSP network, a near-seamless integration with core offerings and connectivity can be achieved. Network-native security services boast zero-touch activation, eliminating installation and provisioning hassles for customers. Here, at Allot, we’ve seen this streamlined approach attain adoption rates of up to 30%, presenting a mutually beneficial solution to customers and CSPs alike.

Advantages of Network-Native Cyber Security for CSPs:

1. OS Independence: With the solution not installed on customer devices, network-native security ensures OS independence.
2. Battery and Performance: Operating cyber security solutions in the network mitigates the impact on battery life and device performance compared to client-based alternatives.
3. No Deactivation or Deletion: Network-native security cannot be accidentally deactivated or deleted, providing continuous protection.
4. Ease of Installation: There is no need to install the solution on multiple devices, simplifying the user experience.
5. Revenue Sharing Model: CSPs can implement revenue-sharing models, aligning the vendor’s success with the CSP’s service achievements.
6. Effortless Provisioning: Adopting the service is as simple as accepting it through the CSP’s UI, portal, promotion, or point of sale, boosting adoption rates.
7. Reduced Support Calls: A zero-touch solution on the network significantly reduces the number of customer support calls.
8. Exclusive CSP Design: Network-native security is exclusively designed for CSPs, aligning seamlessly with integration and marketing demands.
9. Branding Control: CSPs have complete control over the user experience with a white-labeled design for their network-native security offering.

Network-Native Cyber Security Benefits for End-Users:

1. Automatic Updates: Drawing from a cloud-based library, network-native solutions ensure constant updates, effortlessly protecting users from the latest threats.
2. Effortless Management: All IT configurations occur in the CSP network, making network-native security easy to manage and keep up-to-date for end-users.
3. User-Friendly Experience: With the bulk of the technology residing in the network, non-technical users enjoy a more straightforward and user-friendly experience.
4. Parental Control and Content Filtering: Implementing parental control and content filtering is seamless with network-native security, requiring no installation for consumers and small business customers.

Network-Native Cyber Security: The Gold Standard for CSP Customers

As the threat landscape evolves, network-native security services have emerged as a transformative solution for CSPs. Boasting high adoption rates, simplified provisioning, and comprehensive benefits for both CSPs and end-users, network-native security stands as the new gold standard in the realm of cybersecurity solutions for consumers and small businesses. This forward-looking approach positions CSPs at the forefront of ensuring robust digital security for their clientele.

Learn More About Network-Native Cyber Security at the Mobile World Congress

During 26-29 February, Allot will be on site at the Mobile World Congress displaying its world-leading network-native cybersecurity and intelligence solutions for CSPs.

We’ll also be sharing some of the ways that we are helping service providers to protect their consumer and business subscribers, and enjoy additional powerful benefits as well:

• Tap into new revenue sources. Stand out with a world-leading converged,360° network-native cybersecurity solution, for consumers and SMBs.
• Gain and retain subscribers – customers who feel protected are more devoted to the brand.
• Guarantee the highest QoE with intelligent traffic management and visibility.
• Maximize ROI – block malicious traffic and assure QoE to defer costly network expansion.

Don’t miss this opportunity! We recommend setting up a meeting now, so we don’t miss out on the opportunity to talk. Click here to schedule a meeting.